#SITCE
Elaine Koh was appointed Chief Commuter Engagement Officer with effect from 1 February 2018.
The Chief Commuter Engagement Officer role is created as part of SMRT’s continuing efforts to focus on commuter satisfaction in our public transport services, in particular our train service. In her role, Elaine champions the needs of commuters by looking at various aspects of our public transport operations that affect a commuter’s journey experience. Taking over the current Passenger Service Department, she will lead a team to enhance service quality and improve commuter satisfaction through listening to and gathering feedback from commuters. Her team work to further SMRT’s mandate to provide a safe, reliable, caring and comfortable public transport service.
Elaine joined SMRT in October 2014 as Director Marketing at SMRT Commercial, where she was responsible for overseeing the planning, development and execution of rental, property and digital marketing initiatives to drive core business goals for the Commercial group and its subsidiaries - SMRT Alpha and The X Collective - as well as its new business projects. She has 20 years of multi-disciplinary experience in consumer businesses, and has worked across a broad range of marketing disciplines leading strategic planning, development and operations. She started her career at ST Aerospace, and she has served at Abacus and ParkwayHealth. Elaine was also with SMRT from 2004 to 2012, where she held various portfolios spanning corporate marketing, media relations and crisis communication.
Elaine holds a Master of Business in Communication, and Bachelor of Business in Public Relations from the Queensland University of Technology.